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Advertising Agencies....How do you choose? Who is the best, in the clique? Who has the connections, the people, the talent, the best of the best writers, webbies, media events? Which Advertising Agency will take your buck and give it the bang?


Advertising Agencies: Advertising Agency Adweek Guide

 

Is Using An Agency Right For You?
Many business owners struggle with this question:
Is it really beneficial to hire an outside advertising team?


If you are struggling with this question, look over a few reasons why an advertising professional might be a good choice for you.

1. Experience -
Would you benefit from someone with experience in the advertising industry? From building a brand, creating buzz words, choosing from the endless media choices, and building in-house advertising collateral, a local agency knows what works and can give you direction to help you make a solid decision.

2. Resources -
Through nurtured relationships with the media and business vendors, advertising agencies have the most current information about media activities and know the best vendors when it comes to printers, promotional products, trade show booths, etc. They also know the right questions to ask, how to look for hidden charges, and have the contacts needed to get projects completed smoothly.

3. Consultation -
Would it save you time and frustration to consult with someone who has an objective viewpoint of your business; to help you identify key information such as who is my target audience? Is the message I am sending the right one? What collateral material do we need? Should I be doing press releases? The questions are plentiful.

4. Time Management -
Timing is everything. Having someone to keep you accountable could make all the difference in the world when it comes to staying on track with advertising objectives. It is very easy to shuffle advertising campaigns to the back of a to-do list without someone reminding you that it is the lifeline of your business.

5. Media Evaluation -
The media competition in the GSA market is fierce and the opportunities are endless. Do you know what will work for you and what won't? Do you have time to talk to every sales person who claims to have a promotion that you just can't miss? Can you imagine the insurmountable benefits to having a professional on your side, evaluating media promotions? No more haggling with sales people!

6. Turn-key -
Having one source that is taking care of all your advertising needs cuts down on the time you spend on the phone, with project quotes, evaluating the project, coordination efforts, and performing project management. By using an outside source, the stress and responsibility is off your shoulders.

7. Consistency -
By working with one person on your advertising needs, you will have a much easier time keeping your branding and messaging consistent - which is vital for success.

8. Perks -
Agencies know how to leverage a media buy by asking for perks for their Clients such as special promotions, added-value promotions, tie-in partnerships, sponsorships, special discounts, and employee incentives. Imagine the possibilities!


Advertising agencies are the gatekeepers for your business. We watch out for your interests, keep you steady on your marketing path, become a part of your team to understand clearly what your mission is, and help you develop and implement your marketing plan accordingly.

 

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